The project improves and increases the skills of seniors organisations staff and tourism professionals wanting to develop tourism offers for their older adults, thus reinforcing an evolving sector in Europe. It develops the Digital Marketing skills, as to answer the increasing use of the Internet as a way not only to communicate but, essentially, to negotiate on the tourism market. Also the degree of sophistication of the technological software is very high, requiring specialised training delivered to these professionals to overcome the lack of competencies in this area.
Role: Quality & Evaluation Manager
Funded by the programme: Erasmus+ Strategic Partnerships